Why we count conservatively (and why your audit figure may disappoint you)

A recovery number you can't verify is a marketing number. The figure the Revenue Leak Audit hands you is designed to survive an argument with your own CRM — which means most of what it finds gets thrown out before it's counted.

What gets excluded

Companies that no longer exist. Contacts whose emails bounce. Job seekers, students, competitors, and vendors who filled out a form. Deals that were lost for cause — a real no is a no, not a leak. Anything without a plausible live buyer on the other end is out before arithmetic starts.

What gets discounted

What survives exclusion doesn't get counted at face value. Recoverable pipeline is discounted by your own worked-lead close rate — pulled from your portal's history, not an industry benchmark. If your team closes 3% of the leads it actually works, the audit uses 3%. Benchmarks flatter. Your history doesn't.

What we admit

Sometimes the figure is small. Teams with disciplined follow-up, clean ownership, and honest close dates exist, and their audits say so. If that's you, the readout will tell you not to hire us — in those words. That's not generosity. A conservative figure you act on is worth more than an impressive one you doubt, and the guarantee only works if the counting is honest.

The practical consequence: when your audit figure lands, it may be smaller than you hoped. Every dollar in it is one your team can actually go get.